It’s actually a good thing that Prahalad came out a phrase or rather popularised the phrase "Bottom of Pyramid". The current economic condition says that the fortune lies at the bottom of pyramid. Company executives knew this before also but they had never been able to form strategies for this segment as this was not a well defined market segment. Till that time only available term was BPL (Below Poverty Line), but no company’s strategies used to be made for that segment as BPL people are not able to meet the basic requirements, how come will they buy their products? So there was no focus on the poor. But this term ("Bottom of Pyramid") and its much popularity gave the company executives an opportunity to form strategies around a defined target segment.
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